Zfx Dental, an expert in digital dentistry, launched a summer sale to promote its proprietary CAD scanner. The target markets range from Germany to France, Spain and Italy. What is the most effective and efficient way to reach this widely dispersed target group? Using digital communication channels. Via e-mail marketing, social media campaign and corporate website, the target group was led step by step to the desired conversion in the sense of a targeted conversion funnel: The purchase of a scanner.